Before we talk about lead generation. Firstly what mean by lead. Lead means in simple term potential customer who have show owns interested in business. You can then pass these leads directly to your sales department or engage with them using a tailored content marketing program.
Every person want to be get more leads from owns business. For successful any business we require good and proper management. But what about using Face book for lead generation? Attracting new leads using Face book — leads that might eventually turn into paying customers — is one of the most intriguing reasons to use Face book marketing.
I will give best practices to create more fun stuff .Social media is the easiest medium to achieve the goal of the business. Today every person uses social media and spends more time on it. There are two ways to generate lead:
Direct Lead:
Direct lead generated by sharing content that’s link directly back to website. Visitor easy to get service or product of the website. This form is housed on a landing page dedicated to that specific offer.
Indirect Lead:
Indirect leads are generated by using Face book on the path to conversion. For example, if you shared a blog post that had a call-to-action to a landing page at the bottom of the post, your initial Face book share is helping direct visitors to that landing page.
Simple ways to generate lead by Social Media
1) Share link to gated content:
When using social media for lead generation you can promote content with dedicated link which directly to website. It is called landing page. Content should be meaningful and short. Viewer understand easy manner and click your website.
2) Run Contents
Here’s the thing about contests: The prize up for grabs has to fulfill two important criteria. First, it has to be valuable enough that people will actually be interested in entering the contest. But second, it has to be valuable specifically to the people who have the highest potential to become your customers, and not much value to anyone else.
3) Use Social Media Advertisement
We get organic social media posts can be targeted to some extent. Social media advertisement
Takes target and generate more qualified leads. This lead is real and gives positive results.
Using highly specific target audiences to promote gated content is a great way to keep advertising costs low while ensuring the leads you collect meets certain desirable criteria.
4) Using image caption
In term of lead generation image should be visual, attractive and point to point. And also give link as captions. If u wants to share a blog please validate or related images with blog.
5) Use videos to promote business
Video promotions is the another way of generate leads. YouTube is popular today. For video promotions, firstly create robust and informative video after that publish on YouTube with good descriptions and share these videos with social media such as face book, twitter, instrgram, pinterest and lot more.
6) Use geo target users
For brick-and-mortar businesses in particular, using social media for lead generation is all about going local. Most local businesses already know about geo targeting for social media posts and ads to reach the audiences closest to their business while maximizing their social media efforts and ad spend. But far fewer businesses are taking advantage of geo targeted social search to uncover local leads. Geo targeted social search can help you find these exact people and reach out to invite them to your business or direct them to a special offer lead generation form.
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